No More Discounts: Protecting Your Energy in Midlife
Something I heard drop into my spirit recently during meditation was this:
“When you level up, you have to increase your price.”
At first, I thought about it in terms of money because I have been on the fence about raising my coaching prices to match the level of transformation I help clients foster. But the longer I sat with it, the more I realized this download was about something deeper. Our energy, our boundaries, our very presence.
As women, and especially us midlifers, we are taught and expected to give discounts. Because who do we think we are if we don’t? We are taught to make ourselves more affordable, more accessible, more convenient, even when it costs us our peace. We discount our time, our wisdom, our love, our bodies, our very being, and our magic.
But when you do the deep inner work… when you finally begin to heal those old stories you’ve carried, when you release the labels and identities that once defined you, when you ascend into a higher frequency where discernment becomes a self-loving spiritual practice—then, Queen, your price must go up.
What It Looks Like to Raise Your Price
Raising your price doesn’t mean being cruel. It doesn’t mean withholding love. And it doesn’t mean you have to cut everyone out of your life. It means knowing and honoring the cost of your energy while refusing to let people overdraft your soul. Because we are no longer living in deficit.
✨ Your circle gets smaller because not everyone can (or will) rise to meet you.
✨ Your “no” becomes a complete sentence. No more long explanations.
✨ Your tolerance for what once felt “good enough” shrinks to nothing.
✨ You stop lowering your frequency to match people on old timelines. Instead, you invite them to rise to meet you. As the Empress, you don’t step down from your throne.
✨ You recognize that your energy does not belong on the clearance rack. No one gets a discount. Not your parents, not your grown children, not your partner of 20, 30, or 40 years.
Why This Feels So Hard
We’re taught to measure love by how much we give and sacrifice. We’re told that being a good mother, daughter, partner, or friend means staying accessible, no matter the cost to ourselves.
But here’s the truth: your peace, your joy, and your well-being all require your energy. Energy is not infinite. It’s something you must budget and invest wisely. And sometimes that means raising the price for access.
Yes, it might disappoint people. Yes, you may lose relationships. But you will never lose anyone who truly values you. Because people who honor their own worth have the capacity to see and honor yours.
Raising Your Price Is an Act of Self-Love
This is what I want you to hear, Queen: raising your price is not rejection of them. It’s alignment for you. It’s the healing version of you deciding that good enough is no longer enough. That there’s no longer justification for settling for mediocre friendships and trying to keep the flame going in relationships that reduced to embers long ago.
You are not for everyone. You are not meant to be discounted. You are a luxury item. An investment. An experience that requires reciprocity, not extraction.
Your Next Step
If this resonates with you, if you feel the pull to stop settling for “good enough” and start honoring your full worth, I created something for you:
👉 Download Letting Go of Good Enough: A Guide for Women in Midlife here.
Because raising your price starts with releasing the guilt, fear, and conditioning that told you it was selfish to do so.
And Queen, I promise you this—you will never regret choosing yourself.
